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Create Custom Motion Graphics Videos

How to Create Custom Motion Graphics Videos in 2023: A Comprehensive Guide

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In today’s digital age, motion graphics videos have become a powerful tool for conveying messages, capturing attention, and engaging audiences. Whether you’re a content creator, marketer, or business owner, knowing how to create custom motion graphics videos can give you a competitive edge in grabbing the viewer’s attention and effectively communicating your message.

In this guide, we will explore the step-by-step process of creating stunning motion graphics videos from scratch in 2023. We’ll also cover how to create motion graphics for free, the type of artist needed for motion graphics, creating motion graphics online, and the difference between animation and motion graphics.

How to Create Motion Graphics from Scratch

Motion graphics videos are a combination of visual elements, animations, and text that come together to tell a story or convey a message. Here’s a breakdown of the process:

Create Custom Motion Graphics Videos

Define Your Audience, Concept & Goals

Before diving into the creative process, it’s essential to clearly define your target audience, the concept you want to convey, and the goals you aim to achieve with your motion graphics video. This will help you tailor your visuals and messaging effectively.

Generate Ideas Through Brainstorming

Engage in brainstorming sessions to generate creative ideas for your motion graphics video. Consider different visual styles, color palettes, and animations that align with your concept and resonate with your target audience.

Write a Script to Tell Your Story

Craft a compelling script that effectively communicates your message. Keep it concise, engaging, and structured. Incorporate a clear narrative flow and key points that you want to highlight in your motion graphics video.

Create Your Storyboard

A storyboard acts as a visual roadmap for your motion graphics video. Sketch out the key scenes, transitions, and actions you want to incorporate. This helps in visualizing the overall structure and flow of your video.

Animate the Final Designs

Once your storyboard is ready, it’s time to bring your motion graphics video to life. Utilize specialized software or online tools to create and animate the visual elements, texts, and transitions. Pay attention to timing, fluidity, and synchronization to ensure a smooth and captivating viewing experience.

How to Make Motion Graphics for Free

Creating motion graphics doesn’t necessarily have to be expensive. Here are some ways to make motion graphics for free:

Utilize Free Motion Graphics Tools

Several online tools provide free motion graphics templates and assets. Websites like Biteable, Canva, and Powtoon offer a range of pre-designed elements that you can customize to create your motion graphics videos.

Leverage Open-Source Software

Open-source software like Blender and Krita provide powerful animation and motion graphics capabilities without any cost. Explore tutorials and community resources to enhance your skills with these tools.

DIY with Animation Software Trials

Many animation software providers offer free trials of their software. Take advantage of these trial periods to create your motion graphics videos. Adobe After Effects and Toon Boom Harmony are popular choices in the animation industry.

What Type of Artist Is Needed to Create a Motion Graphic?

Create Custom Motion Graphics Videos

Creating motion graphics videos requires a blend of artistic and technical skills. Here are the key roles involved in the process:

Motion Graphics Designer

A motion graphics designer is responsible for conceptualizing and creating the visual elements, typography, and animations for the video. They should have a good eye for design, color, and composition.

Graphic Designer/Illustrator

Graphic designers or illustrators create the static visuals, characters, and assets that will be animated in the video. They bring their artistic skills to create visually appealing and cohesive designs.


Animators specialize in bringing static visuals to life through movement. They use their expertise in timing, motion, and fluidity to create captivating animations for the motion graphics video.

How to Create Motion Graphics Online

Creating motion graphics videos online has become more accessible and convenient than ever before. Here are some steps to help you get started:

Choose an Online Motion Graphics Tool

Select a reliable online motion graphics tool that suits your needs and skill level. Some popular options include Adobe After Effects, Moovly, and Vyond. These tools offer a wide range of features and templates to assist you in creating professional-looking motion graphics videos.

Familiarize Yourself with the Tool

Spend some time learning the basics of the chosen online tool. Explore its interface, features, and functionalities. Take advantage of tutorials and resources provided by the tool’s website or community to enhance your skills.

Plan and Create Your Motion Graphics Video

Apply the previously discussed steps in the creation process while utilizing the capabilities of the online tool. Define your audience, concept, and goals, brainstorm ideas, write a script, create a storyboard, and animate your designs. Leverage the templates and pre-built assets offered by the tool to streamline your workflow.

Understanding the Difference between Animation and Motion Graphics

Create Custom Motion Graphics Videos

It’s crucial to understand the distinction between animation and motion graphics to effectively create custom motion graphics videos:


Animation involves bringing static objects or characters to life through movement. It encompasses a broader range of techniques and styles, including 2D and 3D animations. Animations often focus on character development and storytelling.

Motion Graphics

Motion graphics, on the other hand, primarily focuses on conveying information or messages through animated visual elements, text, and graphics. It combines design, typography, and animation to create visually appealing and engaging videos.


Creating custom motion graphics videos in 2023 offers a myriad of opportunities to captivate your audience and deliver your message effectively. By following the outlined steps, understanding the difference between animation and motion graphics, utilizing online tools, and exploring professional services, you can create visually stunning and engaging motion graphics videos that leave a lasting impact. Embrace the power of motion graphics and elevate your storytelling in the digital landscape of 2023.

Explainer Video Companies in Norway

If you’re seeking professional assistance or looking to outsource the creation of your motion graphics video, there are reputable explainer video companies in Norway that can help you achieve your goals. One such company is “ExplainerCue,” known for its expertise in creating captivating and effective motion graphics videos. Visit their website Explainer Video Companies In Norway to explore their services and portfolio.

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