Here, you will find a perfect guide to the best B2B explainer videos. B2B explainer videos are a type of video content used to enhance and promote B2B businesses. These videos are designed to showcase products and services and convert their complex ideas into easy and understandable concepts. These videos can act as solutions to many business challenges faced by many workers.
B2B explainer videos are typically short videos. They can range from one to three minutes. That is why, you need very little time to focus on your customers. But you don’t have to worry, as this article, we will explain how you can do this in a short span. But you have to read the article completely.
If you need Services for Explainer Videos, visit the services page of our website, Explainercue.
Contents
What do you Get by Using the Best B2B Explainer Videos?
If you use B2B explainer videos, you get many benefits. A few of them are given below:
1. Simplify Your Complex Concepts:
The best B2B explainer videos can simplify your tough concepts into fully understandable ones. That is why, your viewers find it interesting and they feel attracted to your business and offers.
2. You Stand Erect in Your Competitors:
Videos can rank your website higher than others who are not using any videos. Because Google algorithms love video content.
3 . You Get More Views:
If your website is ranking higher, you get more and more viewers automatically. If there are more viewers, there are more chances that you generate more sales.
4 . Enhanced Conversion Rate & Sales:
The best B2B explainer videos can enhance CTR percentage as well. It means the rate of conversion is also boosted with the use of these explainer videos. Thus, you get more customers which results in more sales.
5. Your Brand Awareness is Increased:
Using videos, and uploading them on various social media platforms, you increase the awareness of your brand as well. If more people are aware of your brand, you get more customers and sales.
Best Strategies for Effective B2B Videos:
Below are some best and most effective ways you should use before creating B2B explainer videos:
- Make sure that your video delivers a clear and concise message.
- Remember, you get a very short time to grab their attention
- Hire a good or professional storyteller for more engagement
- Use the perfect tools and software for a professional look
- Use interactive elements like animations, and visual effects
- Outsource a company for a better and cost-effective experience
- Bring your customer’s call to action
- Convert videos into different file formats
- Optimize videos for SEO
Some Popular Styles of B2B Explainer Videos
You get numerous styles of the best B2B explainer videos. Below are a few of the best-chosen video styles that work perfectly:
- Live-Action Explainer Video
- Animated Explainer Videos
- Kinetic Typography Videos
- Whiteboard Animation Videos
- Motion Graphics Videos
- Interactive Explainer Videos
- 3D Animation Videos
- Stop-motion Videos
Production of the Best B2B explainer videos
The production process of the best b2b explainer videos is divided into the following phases:
Phase 1: Early-Production(Pre-Production):
- Define the goals and objectives of your business
- Set and identify the target audience
- Check the ongoing trends in the market
- Find weaknesses of your competitors
- Build a unique value proposition
- Identify the suitable video style and tone
- Build a timeline, and check the budget
Phase 2: Writing Script and Storyboarding
- Write a script which should be clear, short, and concise
- Make a storyboard or a visual sketch of the script
- Show the script to your fellow workers for feedback
- Refine the script according to the feedback
- Finalize your script after revisions
Phase 3: Asset Creation and Video Designs
- Choose visual elements to design a video
- Make interesting and suitable characters
- Use fine icons and graphics
- Develop brand guidance and color patterns
- Find royalty-free images for video
- Select catchy music and sound effects
- Record attention-grabbing voiceovers
Phase 4: Video Production, and Animation
- Select the best animation style like 2D, and 3D
- Create different scenes and sequences
- Add various visual effects, text overlays, and transitions
- Use professional cameras to shoot different scenes
- Edit live-action footage
Phase 5: Post-Production
- Collect all the scenes and make a final video craft
- Give video for feedback and review and revise it
- Finalize the editing of the video
- Use captions and Subtitles in the video
- Add export and import options in different file formats
Phase 6: Sharing, and Distribution
- Share video on various social media platforms
- Upload it on YouTube, Facebook, Vimeo, etc.
- Embed your video on your website’s landing page
- Do an analysis of the video by tracking performance
Wrapping Up!
The article fully explores the best B2B explainer videos, their benefits, their role in the market, and the best way to make them. We are sure that you loved reading it. If you still have queries in your mind, ask us without any hesitation.
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