An explainer video is a tool that is engaging and concise, designed to make the product, service, or idea understandable to the customer in the form of a short video. This is the purest way of marketing to grab the attention of the audiences by providing them a short but engaging content by using a video.
Mostly an explainer video is hosted on the landing pages, or home pages of business websites to illustrate the product, an idea, or services. Not only that, many use this as an advertisement on social media platforms such as Facebook. Save from this, this Video is also an excellent source for highlighting informational as well as educational content such as giving insights about concepts, health guidance, and safety training.
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Contents
The Secret Structure of Effective Explainer Videos
Most of the explainer videos follow the same structure as there is the need to keep the video action-packed, strong, short in length, and based on the solution to the problem. The following is the structure primarily focused:
- WHAT: This part plays a role in identifying the pain point, or a challenge the audience faces. For this, one has to understand the needs and frustrations of the readers so that he may find a good solution.
- HOW: Once you have understood their problems, it’s time to explain how your products are going to solve their problems. This section provides you the chance to showcase the features and benefits of your services, and how they will relieve their pain.
- WHY: This section raises the question of why viewers should prefer your product and services. Here you can illustrate your unique selling abilities, brand values, important points, and benefits of your products.
Choosing the Best Type of Explainer Video
Another question arises in the mind of video creators what type of explainer video suits best for certain types of businesses, products, or services? So, deciding the best type also plays a key role in making an explainer video. Follow the below steps whilst choosing the right style:
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Targeting Audience:
Try considering a style that resonates with your target audience mostly. So, you have to be aware of the demographic level of your audience as well.
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Complexity of Your Message:
The style of the videos can vary depending upon the complexity of the message, whether the message is simple or complex. Mostly live-action can be suitable for conveying simple messages, and for intricate messages, animation might suit best.
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Budget:
Production of videos also cost and cost can also vary depending on the style. Animation style is said to be more expensive than other simple styles. Hence, it’s your pocket that matters the most.
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Goals of Marketing:
Goals also help in choosing a style for the explainer videos. It matters what you are going to achieve with video, then choosing the right style which aligns best, is suitable.
Best Styles of Explainer Video
After you are done choosing your goals and budget, try choosing the below styles that are widely used by users.
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Animated Explainer Video
Animated style is one of the best-chosen and widely used styles of explainer video. It is because of the visual effects, and less production management. As this style is in an educational format, it tends to be more soothing and interesting not only functionally but also visually. Animated Explainer Video also includes other styles, such as infographics, chalkboards, character-driven, product stimulation, and 2D and 3D motion graphics. 2D and 3D motion graphics are popular choices for explainer video.
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Live-Action Explainer Videos
This type of explainer video features real people, settings, and products. If you want to showcase the human elements of your brand or to show how your product works in the real world, a live-action explainer video is the best option. But the issue is that this style takes a lot of experience, creativity, and struggle. One has to hire a spoken person to represent the product and service.
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Crowdfunding Explainer Video
Another best option while selecting a style for an explainer video is crowdfunding. This style can be animated as well as live-action or a combination of the two. Moreover, it takes longer time than that of other styles as one has to provide more details about the ways to fund-raising.
Strategies for Making the Best Explainer Video
Strategies may be made differently by different users. Below are some of the best strategies that are going to help you out in boosting your audiences. The well-made strategy is a secret sauce that increases the flavor of your way of storytelling.
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The Science of Impactful Storytelling
Do you know the heart of an effective explainer video? A way of impactful storytelling is what we call the heart of an explainer video. The more engaging your narrative is, the more you get the chance to hook your audience till the end.
To write an engaging story and hook the audience, you have to start strong and open with a bang. The first few lines of the story should be suspenseful, surprising, and intriguing. Then, it’s time to highlight the central conflict and connect with the audience. Put fear, a challenge, or a desire in readers’ minds. This will compel them to stay tuned and connected.
Developing characters is the next step in telling a story. Build vivid characters that the audience cares about the most. Give them heroes, and distinct personalities as a source of motivation. Emotional connection is the next step. Force your audience to feel something like laughter, fear, sadness, and hope.
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Conciseness is Pivotal
While making an explainer video, try to be short, and keep things sweet and to the point. Every single second of your video counts, and make sure every second is made to convey a message. Use simple language, with active voice, and strong verbs. Try to know, why you are writing. This will help you craft things shorter and better. Readers should take it as a friendly chat, with no overwhelming points. Just focus on the exact journey, not all the details.
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Targeting the Essential Problem
Understanding the problem is the main step in providing a solution to that problem. Delving deep into their emotions and pinning point the exact pain is the must-working strategy. Once you have addressed their problems, now you are free to talk about your products and their benefits. Hence make complete research of the audience needs and problems. Show them a hero coming out of a problem. Show them a struggle which will build empathy in them and they will stay connected.
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Quality that Matters
The quality of the video can have a significant impact on the effectiveness and attraction of your explainer video. Visuals with high-quality clear graphics and animations will increase engagement and will keep viewers grabbed throughout the video. Moreover, a high-quality and well-produced video reflects your brand image very well. Other things like brand perceptions, and purchase decisions also depend on the quality of your video.
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Professionalism
While making an explainer video, Professionalism can help in building trust and credibility. A professional explainer video consists of the best and highest-quality visuals, well-written, clear audio, and voiceover, positively showcasing your brand. Apart from that, professionalism also demonstrates your dedication and commitment to quality and professionalism. This will enhance engagement and impact leaving a memorable experience for the customer.
Also read:
3D Explainer Video: A Powerful Guide to Production & Services 2024
Steps in Creating an Explainer Video
The following are the must-followed steps in making an explainer video. Do follow them and get the benefits:
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Pre-Production
Pre-production includes your idea, writing the best script, arranging partners or a team, and planning a shooting environment.
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Production
Production is the further step where you start shooting an explainer video.
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Post-production
This is the final step towards production. In this step, you start editing, recording of voiceover, and including other sound effects, etc.
Final Words:
Hence, creating an explainer video is the need of the time. The success in making an explainer video depends on the video strategies one has to use. From telling a story to choosing a better style, all are vital steps while making an explainer video. By following the above-mentioned ways, and strategies, you will surely be able to make your explainer video which will be according to your set goal. For more informative content like this, keep on following us and our website!
