Fashion Marketing Video 101: Best Guide to Promoting Your Brand

Fashion marketing videos are as necessary for fashion businesses as air is necessary for breathing. In this continuously evolving world, where trends in everything are changing like seasons, fashion is also evolving. Due to the digital age, customers are aware of current as well as upcoming trends in fashion. Social media is responsible for keeping people updated. Thus, fashion businesses also require a perfect plan to promote their trends. For this purpose, fashion marketing videos are a great idea. This article is going to cover all these aspects in an obvious and concise way

Why do fashion marketing videos matter?

Marketing videos, no doubt, play a very crucial role in any sort of business. Below are a few reasons for using fashion marketing videos:

• Visual Appeal: Though businesses can showcase their products and services via newspapers and other ads, videos have an upper hand on all of them. The main reason is the visual appeal. Videos showcase your product in a better way than images. With the help of images, a brand can show details, texture, and movement of the garments. Thus, people will be attracted to what they see.
• Engagement: Nothing grabs attention more than video content. People sit for hours to watch their favorite content. If the fashion marketing video is made professionally in an entertaining way, it can hold the viewers for a longer time. That is why videos can be the real source for gaining the attention of viewers.
• Versatility: Fashion marketing videos are versatile, as they can be used on various social media platforms. You can share these videos on any social media platform, like your websites, email marketing, Facebook, YouTube, etc.
• Storytelling: Videos allow brands to tell the story of their products and services. Videos can have an emotional connection with viewers. Tell the story of your brand in such a way that it should connect with the emotions of the viewers. This helps build the loyalty of the brand.

Production Process of Fashion Marketing Video

Step 1: Defining Your Objectives

The main purpose of the marketing video is to deliver the intended meaning and achieve objectives. There must be some set goals to achieve via videos. A few common goals include:

• Awareness of the Brand: Here, the goal is to introduce your brand to new users and showcase your services to them.
• Promotion of Products: It’s the highlighting of your products in the market to generate more sales.
• Brand Storytelling: This includes sharing the real story of your brand and the features of your brand that set it apart from other brands.
• Conversion of Sales: Bringing the audience to action and making purchases.
• Engagement: engaging the audience with you and your brand with likes, shares, and comments.

Clearly defining your objectives will guide the creative process and ensure your video is aligned with your overall marketing strategy.

Step 2: Know Your Audience

Understanding the audience completely is the best way to engage with them with content that resonates with them. The audience can be of the following types:

• Demographics: The audience is differentiated based on gender, age, and level of income
• Psychographics: Here, audiences are categorized based on their level of interest, fashion preferences, and lifestyle.
• Behavioural Data: It is the way of categorizing an audience based on their purchasing habits. Online behavior and loyalty towards brands.

After you are aware of your audience, their needs, and their desires, you can easily grab their attention by creating videos that arouse their certain needs.

Step 3: Developing a Compelling Concept

After keeping your objectives and audience in mind, developing a concept to make a fashion marketing video becomes very easy. Here comes the way you show your creativity. Look for the following elements while making a compelling idea:

• Theme: The theme is the central idea of your video. It means what is the central point or message you want to deliver to your target audience. Remember, your message should be clear and concise at the same time.
• Style: Style describes the way you create your video. Choose the best style to keep viewers engaged. The best styles include high-fashion editorials, a runway showcase, and lifestyle narratives.
• Storyline: Decide what kind of story you want to tell. Your story should unfold the unique features of your products and services.
• Visuals: Visuals include lighting, color patterns, and the setting of the video. You have to make the video visually strong enough to catch the attention of the viewers in a very short period.
• Music and Sound: Background music is what makes any video alive and interesting to watch. It will not only enhance the visuals but also the mood of the viewers.

Step 4: Planning the Production of the Video

Production is not as easy a process as people used to consider. But by following the below tips and strategies, you will be able to craft an interesting video:

• Writing of the Script: The writing of the script is the first stage of the production process. Write a very soulful script that powerfully describes your fashion business. Write all the scenes, dialogues, and important moments that you will include in your fashion marketing videos.
• Casting: You may be familiar with the word casting. Casting involves choosing the right actor and utilizing his abilities to make your fashion marketing videos.
• Selecting Location: A good location matters a lot. Choose a location that resonates with your fashion marketing video’s style and theme.
• Styling and Wardrobe: Here you select the best outfits, accessories, and other vital styling that make sure they resemble your brand.
• Scheduling: Make a proper schedule to shoot the fashion marketing video. Include all the steps like pre-production, production, shooting or filming, and post-production in the schedule.

Step 5: Shooting and Editing

After you are done preparing everything necessary, choose a suitable day for the shooting or filming of the fashion marketing video. Make sure to do the following things while filming the video:

• Lightening: Consistent lighting is vital during filming. Showcase and highlight your products in a catchy light to create a good impact on your audience.
• Angles of Camera: Try using different angles to show your products and services in the best way. Don’t just focus on the shooting of the video; also focus on the quality of the video.
• Continuous Action: Be consistent and shoot continuously. Keep all the details on track throughout the video.

After filming the video, the next step is editing the video. Follow the below steps for editing:

• Pacing: Pacing stands for the flow and speed of the scenes in the video. Keep the flow and rhythm of your fashion marketing video. This will keep your audience engaged.
• Transitions: Create smooth transitions between angles and scenes while editing. Again, this will provide a seamless experience for the viewers.
• Sound Design: Use sound effects, music, and dialogue from the next level. Sound will make a fashion marketing video, which will increase the level of your message delivery.
• Color Grading: Adjustments of color are also important for a cohesive as well as visually appealing look. Adjust different color filters and patterns.

Also read:

The Ultimate Guide to Creating a Business Marketing Presentation

Step 6: Promotion and Distribution

This is the last step towards your engaging fashion marketing video. It’s time to let the world know about your brand, products, and services.

• Social- media: social media is no doubt a powerful tool to engage with the world. After making your video, share it on different platforms, like YouTube, Facebook, Instagram, etc.
• Upload on Your Website: Upload the video to the homepage of your website. This will help Google rank your website higher than the other websites in your competition. Hence, you will generate more and more viewers, which will result in more sales.
• Email Marketing: Share your video while sending an email. This campaign will boost the number of viewers and, hence, sales.
• Paid Advertising: Apart from uploading your fashion marketing video, run paid ads on different social media platforms. By doing this, you will reach a wider audience.

Wrapping Up!

Fashion marketing videos are a vital tool for any brand and organization these days. Without marketing, winning the market is impossible. That is why staying updated with the technology is the right choice. Hence, fashion marketing videos are going to leave long-lasting impressions on your audience. We tried our best to guide you through the production process for fashion marketing videos. And we are truly hopeful that you found this article helpful. For any queries, talk to us via comments. Good-bye!