Read 10 Amazing Real Estate Video Ideas for Marketing in 2024

In this article, you will read compelling real estate video ideas. Selling a property is made easier these days with the rise in real estate video ideas on various social media platforms. Real estate video marketing has been boosted since the use of videos for marketing purposes. Instead, videos are considered a great tool for building trust, engaging the audience, and a chance to showcase your expertise.

You would encounter numerous real estate companies, but few of them will be ranking. The reason is that they lack good ideas for their real estate businesses. If you do have a real estate business and need help, we are here to help you. In this blog, we are going to share a list of the best ideas for your real estate business. So, stay with us to get a chance to rank your business in a few days.

For more ideas, visit our other blogs by following ExplainerCue, the best marketing agency.

List of Proven Real Estate Video Ideas

When it is a matter of marketing, real estate videos have worked like agents. Without wasting more time, let’s delve into the realm of real estate video ideas:

1. Make Property Listing Videos
2. Make Testimonial Videos for Clients
3. Make Promo Videos for Real Estate
4. “About Me” Videos for Agent
5. Explainer Videos for Real Estate
6. Make Tour Videos
7. Neighbour Videos
8. Top Software for Real Estate Marketing Videos
9. Highlight Local Business Videos
10. Tips for Video Marketing

1. Make Property Listing Videos

Property Listing Videos hold a vital part in real estate video ideas. Your business’ authority is built on the listing of your property. For this purpose, choose beautiful properties, and shoot from the best angles. Include the footage of the lush green garden. This makes video listing more effective. The research has shown that more than 60% of homebuyers preferred homes they saw on listing videos.

Making a Property Listing video is not that typical. You can just take good photos of your property and arrange them into a video. You have to make sure of the quality of your video such as resolution and style. Photos should be clear and made with a quality camera or a mobile with high resolution. Add a good video template, and use sound effects. All these things will work for your video.

If you think you are unable to make a real estate video by yourself, hire someone. Working with a company will give you a better experience. Hiring can be both cost-effective and expensive. A crew will shoot the video of your property and will make the best video.

2. Make Testimonial Videos of Clients

In Real Estate Video ideas, Testimonial Videos also play a crucial role. Testimonial Videos give you a chance to showcase your property through clients’ reviews and experience. Instead, your clients get a chance to tell their work experience. This is also a way of showcasing your positive clients all over the world and their positive reviews.

To make a testimonial video, contact your previous client and ask him to record a review video about your business. Moreover, you can take footage of clients’ positive comments and reviews about you and your real estate business.

3. Make Promo Videos for Real Estate

Promo videos are the real way of showcasing your services and your potential buyers. Show what you have done till now, and what the client will feel working with you. Remember, you are making an explainer video to promote your agency or a real estate business. That is why, this idea is one of the best real estate video ideas for you.

You can make a short promo video and run it on social media platforms in the form of an explainer video. While creating, make sure to include quality images, engaging templates, good sound effects, and voiceovers. Try to engage buyers by the touch of emotions. Include all the sales history and data of your business.

If you feel that the production process is difficult, you should prefer hiring a professional videographer. However, hiring a videographer would be expensive for many users. We recommend making a video by yourself, as it would be budget-friendly.

4. “About Me” Videos for Agent

Make a video that not only showcases your business but also your expertise. This will give you a chance to highlight your professional skills and experience. Tell your potential clients who you are and how you are going to handle their projects. In the About Me video, include personality traits, your awards in your business, clients’ testimonials, and your contact info.

With the help of About Me videos, force your clients to reach out to you and prefer your brand for the best services. Hence, we preferred using this idea in the list of the best real estate video ideas to let your followers know you.

5. Explainer Videos for Real Estate

Explainer Videos are a type of video that is used to highlight brands’ services. Use explainer videos for your real estate business. In your real estate explainer video, explain your real estate ideas and concepts. Include all those features of your brand that your clients are searching for.

Via explainer videos for real estate businesses, you get the opportunity to be discovered by clients all over the world. The more people know you and your business, the more they connect with you. Make an explainer video at home if you lack a budget. Instead, you can hire a professional for professional effects. Hence, it is one of the best real estate video ideas.

6. Make Tour Videos

Keeping your videos in the list of real estate video ideas was vital as making tours of the property is essential. Via tours, you highlight the unique features of your property. Tour videos make enhanced visualization, bring convenience, help wider reach, and filter potential buyers. They are cost-effective, with increased transparency, and great competitor analysis.

So, make some good tours of your listed properties and take good footage of them. Make compelling videos or hire a good videographer. Share your videos on different social media platforms to get higher engagement.

7. Neighborhood Videos

The neighborhood of a property matters a lot for potential buyers. They look for better surroundings where facilities are available. A neighborhood with the best amenities will sell the most. Thus, with your real estate video ideas, neighborhood video should be the priority.

In your videos, include a video of your neighborhood featuring location, community, schools, hospitals, and other wanted features. This will increase your chances of engaging the audience and generating more sales.

8. Top Software for Real Estate Marketing Videos

Making a real estate video includes the availability of good software. There are numerous quality software available in the market which you can avail. The software will make your marketing video engaging and captivating.

There is a range of software for videos of different styles. Some reasonable software include Adobe Premiere Pro, iMovie, Filmora, and Final Cut Pro X. These are professional software with many features in them. Learn the best use of this software and make your real estate video ideas work better.

9. Highlight Local Business Videos

The knowledge and information of local businesses can impress your potential clients. Keeping an eye on the neighborhood businesses will allow you to stay updated with the community, their customers, and their marketing strategies. Make videos that highlight your community businesses to show how your business is best in the market around you.

Highlight the features of your real estate business, as well as your neighborhood, to compare your best features with your nearby community. This will allow your customers to choose your brand in your community and neighborhood. This was the main reason that we kept the idea in the list of the best real estate video ideas.

Also read:

What is Explainer Video? A Guide to Production, Styles, Benefits, & Rare Facts 2024

10. Tips for Video Marketing

You can make videos with some good marketing tips. People look for the best ideas to make videos that generate clients and sales. You can make a list of marketing tips to guide your clients. Ask them to know their audience’s needs. Creating compelling content for the marketing video is what makes a difference. For that purpose, you have to read all of the above real estate video ideas for more insights.

Conclusion

We hope you read all the real estate video ideas that work in this modern era for marketing purposes. There are many ideas available in the market to make videos for the real estate business. But we have ended your search and made a list of the best ideas to run your real estate business. You can avail above ideas without any doubts as they are chosen by our experts. Instead, if you are still confused and want to get more guidance, contact us. We are always available to lead and guide you. Regards!