Learn how to write an explainer video script in this detailed article. There is no doubt that explainer videos are of extreme importance in this digitally packed world. However, the crucial element of explainer videos is a script. This script helps set the tone and narrative of the Explainer Videos. If you create an explainer video but don’t have the perfect script, it will be a bad experience for you.
That is why, learning how to write an explainer video script is vital. But your fear is going to end here. Because we are going to explore all the aspects of a good script for an explainer video. You have to read the article completely to not miss any piece of information. We are hopeful that at the end of the blog, you will be able to write an explainer video script of your own engagingly.
Note: If you need services for Explainer Videos, visit the Services Page on our website!
Contents
What is an Explainer Video Script?
An explainer video script is said to be the type of written document or text that is used to communicate with the audience in a certain business. The script is a dialogue, narrative, visual element, and a source of communication for brands and businesses. When you write an explainer video script, you tell your story to your customers in the form of an explainer video. The script contains all the features, and benefits your brand provides to the customers. The script is also a way to convert your complex ideas or information engagingly and simply. That is why, while you write explainer video script, you have to be careful.
Explainer Video Script Template
Follow the below steps to write a template for an explainer video script:
1. Introduction:
- Write an introduction to the script.
- The introduction should be 10 seconds long
- It should act as a hook for the viewers
- Remember, the introduction will play a major role in grabbing the attention.
- You have to introduce your company
- Identify the pain point here.
2. Explanation of the Problem:
- It should comprise of 30-60 seconds
- Here you have to elaborate on the problem
- Build credibility among the customers
- Try to showcase the consequences if they don’t prefer you
3. Introducing Solution:
- Introduce a solution to the problem you mentioned above
- High key features of your brand
- Also, emphasize the benefits
- It must not be longer than 30-60 seconds
4. Write and Show Results:
- Write successful stories in the script
- Also, share the best statistics
- It would be better to reinforce the unique value proposition
- It can comprise 30-60 seconds as well
5. Bring Call-to-Action:
- Write a clear call to action
- Show visuals of action
- Write and show the closing statement
- It can not be longer than 10-30 seconds
6. Closing:
- In conclusion, write about the brand reminder
- Write taglines
- Share final thoughts
- Arrange it in 5-10 seconds
How to Write a Killer Explainer Video Script?
Writing a simple script is not going to grab the attention of your target audience. However, if you learn how to write a killer explainer video script, it will be more than enough for a minute or two to snatch the focus of your customers. Follow the below steps to do so:
1. Understand Your Audience:
Know your audience and understand their pain points, languages, and interests. This will help you write a script that contains all the things that your audience wants from your products and services.
2. Keep the Script Concise:
Remember, you don’t have to write an essay of a thousand words. You are writing a short script that will focus on the key message you are going to provide to your audience. So, it should be concise and interesting.
3. Use Narrative Techniques:
Tell them stories in your script to engage them till the end of the video. For this, you have to learn good narrative techniques.
4. Be Simple and Clear:
The message you are going to convey should be simple and easily understandable. On the other hand, you won’t be able to engage them. They will feel bored in no time and will scroll down.
5. Add Humor in The Script:
Use such tone and style that enjoys your audience. This will increase their viewing time by making them feel enjoy.
6. Use Unique Visual Cues:
Add interesting visual graphics that support your narrative.
Things to Keep in Mind Before Write Explainer Video Script
- Keep the length of the video between 60-180
- Use a tone that matches your brand’s voice, idea, and personality.
- Use simple, clear, and easy-to-understand language.
- Balance the pacing of your video
- Keep the format of the script standard
- Just focus on one key message
- Use CTAs
- Your tone must be consistent
Wrapping Up!
Creating an explainer video script can be a challenging task until you read the above article carefully. If you have read the article completely, you can write an explainer video script. Now it’s time to grab the attention of the viewers easily. We wrote the article to make script writing clear and easy for you. Follow the above steps to write an explainer video script in a better way than others.
If you want to read more articles like this, visit the Blog Page of our website. Take care. Good-Bye!
