The use of 2D Explainer Video for marketing purposes is becoming very common these days. Explainer videos play a vital role in showcasing any business or brand in this era of technology. However, choosing a suitable and engaging explainer video is more vital than the explainer video itself. For example, you used an explainer video for your brand’s promotion but it lacks all the abilities of engaging audiences. Unfortunately, the video will not be categorized as an explainer video.
Making an explainer video personally is a tough challenge. Thus, most of the brands prefer choosing a platform that provides services related to explainer video production. In this article, we are going to unfold all the secrets of explainer videos. The tricks will be good for those who want to make their explainer video or want to hire a company for this purpose.
Contents
What is a 2D Explainer Video?
Explainer videos are of many styles and types. Each style contains its features and abilities. We don’t criticize any style rather we prefer choosing the best of them. The 2D animation style is also the most preferable and is mostly used for marketing purposes. As you know, 2D stands for two-dimensional, it means the ability to represent an object or an element occurring in two dimensions. These two dimensions are called length and width.
Thus, we came to know that a 2D Explainer Video is a type of animation video that explains products and services using two-dimensional visuals and graphics. This style is the simplest style ever used for marketing purposes and uses colorful and simple illustrations to communicate effectively with the audience.
Process of a 2D Explainer Video Production
Do you want to create a 2D explainer video personally? Follow these steps to do things properly:
1. Development of Idea
Concept development is the primary step in making a 2D explainer video. It is the main idea of video which is developed by deciding your message and brainstorming concepts to deliver that message.
2. Writing of Script
In this step, scenes, events, and characters are written in proper hierarchy. Make sure that your script is clear, simple, and concise. A script is called the backbone of any explainer video. If you are not good at writing an engaging script, hire a scriptwriter.
3. Storyboarding
Storyboarding is a way of visualizing scenes and sketching them. This shows how your video will flow and look.
4. Using a Voiceover
Recording a captivating voiceover after the script is the next step. Use a professional voiceover to bring life to your script. Try preferring a voice that matches the style and tone of your video.
5. Bringing Animation
Use the best software to create characters, backgrounds, and all other elements to bring magic to your video. In a 2D explainer video, 2D software is used.
6. Use Sound Effects
Sound design is the crucial part of a video which is often overlooked by the creators. Use soothing and good sound effects in the background to make your video more interesting and visually appealing.
7. Revisions
Revision is also vital for any project or video. Check for mistakes and lacks you have made, and re-edit them.
Also read:
Unlock the Power of 2D Isometric Animation Explainer Videos: An Amazing & Deep Dive 2024
Why Choose 2D Explainer Video?
Below are some true reasons why brands and organizations are choosing 2D explainer videos for marketing;
1. Less-Expensive
The style of a 2D explainer video is simpler and more cost effective than any other animation style. It is accessible and affordable to all users as well as businesses.
2. Memorable and Engaging
2D explainer videos are visually good for the eyes which is why they put a long-lasting impression on viewers’ eyes and minds It is engaging and eye-catching.
3. Increase the Rate of Conversion
Including any video on a landing page increases the conversion rate and brings more traffic. And 2D explainer video can be more effective if applied on a landing page. Google’s algorithms also love seeing a video on a page and ranking it.
4. Consistency of Brand
Explain videos with their colors, logos, and best storytelling styles, and keep on building the trust and credibility of your brand. They work consistently and keep drawing the attention of your target audience.
2D Explainer Video Software
Software is important for the production of any video. A specific software is needed for the production of 2D Explainer Video. Below are the names best software categorized according to their performance and abilities:
- · Vyond, a user-friendly software famous for a professional look for a 2D explainer video.
- · Powtoon is best in drag-and-drop interface and offers pro-designed assets and engaging content.
- · Animaker is the best-known software for cloud-based animation with a variety of tools and styles.
- · Toonly is a powerful and simple animation video maker software.
2D Explainer Video Price
Before planning a marketing budget, understanding the costs of explainer videos is important. Prices of 2D explainer videos vary and depend upon different factors. Prices depend upon the experience of a company as well as the complexities of a brand’s requirements for an animation video. For your information, the average cost of a 2D explainer video is between $1500 to $10000 per minute. But this price also varies in different companies. Many companies offer discounts on bulk orders. While planning to go for an explaining video company, compare the pricing of different companies and choose the reasonable one.
Best 2D Explainer Video Company
When you search on any search engine about a company that offers services of 2D explainer video, you will find a bulk of options. But the right choice for your brand will do the trick. But Explainercue is best of all. This company has a lot of experience in this field and you can check it via the portfolio of this company. The company provides quality content that generates leads and converts more traffic. Moreover, Explainercue offers reasonable prices and is good for budget-friendly people.
Conclusion
You would have been aware of the 2D explainer video and its vitality in this modern era. They are vital in explaining products and services and showcasing any business in no time. Almost every single brand or organization is turning its way to 2D explainer videos for their businesses. Our company is also one of the leading companies that is best in providing services related to 2D explainer videos. Do contact us for more information. Regards!
