A Guide to Best Product Explainer Videos 2024: Learn How to Create Free!

Product explainer videos help in showcasing your products and services. In this article, you will read, how you can showcase your products using explainer videos. Videos have been remaining a spontaneous way of enjoyment for the users. Almost every person on the earth, regardless of age, loves watching videos. They can sit on the sofa, a bed, or a chair for hours and watch video content. That is why, marketers shifted their focus to videos to use them as a marketing source. And their idea proved very fruitful, as videos help many times better than other marketing sources.

You would have heard of explainer videos. Explainer videos are the types of video content that are used to highlight services and products by simplifying the rough ideas in to easy and understandable ones. This is the reason, products explainer videos have come into being. If you have a business and want to use explainer videos as a source of marketing for your products, read the article thoroughly.

Note: If you want our services for Product Explainer Videos, visit the Services Page of our Website.

What are Product Explainer Videos?

Product Explainer videos are the types of explainer videos that help business owners to explain the features, and benefits of their products simply to generate more sales. Explainer videos can generate more sales by simplifying complex concepts. Hence, product explainer videos demonstrate the features of any product and make it understandable and easy to use by the customers. They bring more customers to your brand, generate sales, and increase the conversion rate.

Benefits of the Product Explainer Videos

These videos can do the following hacks:

• Simplify the complex concepts of your products
• Showcase the benefits and features of your products
• Build credibility and trust among your customers
• Increase the awareness and fame of your brand
• Generate more sales
• Increase the conversion rate
• Increase the engagement of customers with your brand
• They save you from customers’ extra queries and questions
• Customers feel understood and satisfied
• Videos can be more cost-effective than other marketing sources

Types of the Product Explainer Videos

Explainer videos for products can be of the following types:

• Animated Explainer Videos
• Live-action explainer videos
• Interactive explainer videos
• Virtual reality explainer videos
• 360-degree explainer videos

A list of Some of the Best Product Explainer Videos

If you need to check how product explainer videos sound and how they work, check the below list:

• Google’s Pixel Phone Explainer
• Eyewear Explainer of Warby Parker
• Travel Booking Explainer of Airbnb
• File Sharing Explainer by Dropbox
• Team Communication Explainer by Slack

What are Animated Product Explainer Videos?

When animation is being used in the product explainer videos, explainer videos can work more effectively. You know how enjoyable it is to watch animated videos like cartoons, and movies. That is why, animated product explainer videos can boost the level of engagement of the viewers, and they find animated videos interesting and attention-grabbing. Animated videos can:

• Tell your product’s complex information and story in a simple way
• They make an emotional connection with the viewers
• They tell your story in an engaging way
• Their production can be cost-effective
• Animation brings versatility to the style and tone of explainer videos
• Retention time increases very well by using animation

How to Create Product Explainer Videos?

It is not an uphill task to create product explainer videos. Follow these common steps to make an effective explainer video to highlight your products:

• Choose or define the set audience of your product
• Write or hire a writer for an interesting, engaging, short, and concise script
• Storyboard your whole script and make the sequence of scenes
• Select styles for your product video like 2D, or 3D animation, live-action, etc.
• Select tools and software for shooting and editing
• Select impressive designs and visuals
• Use the best available templates
• Add background music and sound effects
• Revise, and check for errors
• Convert videos into different formats
• Share videos on social media platforms like YouTube, Facebook, etc.
• Check the progress of your video by analytics

Best Tools to Create Product Explainer Videos

Though there are numerous best tools available in the market you can use to make explainer videos for your products. But you can prefer the following tools for a better experience:

• Adobe After Effects
• Powtoon
• Blender
• Lumen5
• WeVideo
• Renderforest
• GoAnimate

Also read:

Why Animated Marketing Video? Production, Benefits, & Best Tools 2024

Wrapping Up!

You read how product explainer videos are helpful in the era of marketing. If you think you are not selling enough products, you can use explainer videos as a marketing source for your products. You will surely find better results. In the article, we tried to guide, and inform you perfectly. If you still have some queries in your mind, ask us whenever you want. Our comment section is always open to your questions. See you in further informative articles. For more blogs, visit the Blog Page of our website. Regards!