Service · 2D Animation
2D Animated Explainer Videos
Custom 2D animated explainer videos with original characters, motion and voiceover — clean, on-brand storytelling that makes B2B and SaaS products easy to understand.
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Recent 2D animation explainer videos
B2B Payment Solutions Demo
Industry: FinTech
Blockchain & DeFi Explainer
Industry: Web3
Enterprise Cybersecurity Explainer
Industry: Cybersecurity
RevOps & Sales Intelligence Demo
Industry: SaaS
Healthcare Credentialing Explainer
Industry: HealthcareA 2D animation explainer video uses flat, custom-drawn characters and motion to tell your product’s story simply and on-brand. It’s the most versatile and cost-effective explainer style, and ExplainerCue produces custom 2D animation for SaaS, fintech and B2B brands — no templates.
When 2D animation is the right choice
2D is ideal when you’re telling a story or explaining a concept rather than showcasing a physical product. It handles characters, metaphors, data and UI beautifully, adapts to any brand style, and is faster and more affordable than 3D — which makes it the default for most SaaS and startup explainers.
Custom characters and brand, not templates
Every 2D explainer we make is built from scratch to match your brand — custom characters, colour, type and motion. We avoid stock template libraries so your video looks like you, not like every other explainer online.
2D vs other styles
Choose 2D for brand storytelling and concepts; choose isometric for systems and data flows, and 3D product animation for physical hardware. Not sure? We’ll recommend the right mix for your goal and budget.
Where 2D explainers work
Homepages, product pages, paid ads, social, onboarding and sales decks. A tight 60–90 second 2D explainer is one of the highest-ROI pieces of content a B2B team can own.
“2D is deceptively powerful — with the right script and characters, a flat animation can explain more than a live shoot ever could.”— Bilal Ali, Founder & Creative Director
By the numbers. ExplainerCue has produced 3,100+ videos across 30+ industries for clients in 15+ countries, backed by 680+ verified five-star reviews. Wyzowl reports an average explainer video cost of around $10,983 (median $5,400).
How it works
Our six-stage process
01
Brief
Goals & assets02
Script
We write it03
Storyboard
Visual layout04
Animation
Production05
Revisions
Until it's right06
Delivery
All formats FAQ
Frequently asked questions
How much does a 2D animated explainer video cost?
Transparent pricing from $1,000 (30s), $2,000 (60s) and $3,000 (90s). 2D is our most cost-effective style. Wyzowl reports an industry average of around $10,983.
What’s the difference between 2D animation and motion graphics?
Motion graphics animate shapes, text and icons; 2D character animation adds custom characters and story. We blend both depending on your message.
Do you create custom characters?
Yes — every character, scene and asset is designed from scratch to match your brand. No stock templates.
How long does a 2D explainer take?
Typically 2–4 weeks from brief to delivery, including script, storyboard, animation, voiceover and revisions.
How many revisions are included?
Revision rounds are built into each stage (script, storyboard, animation) so the final video is exactly right before delivery.
Ready to get started?
Tell us about your project and we’ll recommend the right approach — free consultation, no commitment.
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