Service · Product Launch Video
Product Launch Video Production
Product launch videos that build hype and explain what’s new — for product releases, features and funding announcements. Made to drive sign-ups, pre-orders and demo requests.
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Manufacturing SaaS · IsometricA product launch video announces and explains something new — a product, feature or release — in a way that builds excitement and drives action. ExplainerCue produces product launch video for B2B and SaaS teams, timed to your go-to-market moment.
What makes a great product launch video
A launch video has one job: make people care about what’s new, fast. That means a hook in the first three seconds, a crystal-clear “what and why”, and a strong call to action. We build launch videos around your positioning so the message lands the moment you go live.
For products, features and funding
Use launch videos for new-product reveals, major feature releases, rebrands, and funding or milestone announcements. Each needs a slightly different tone — we tailor the script and pace to the moment.
Built for the full launch
One master video can be cut into ads, social teasers, a product-page hero and sales assets. We deliver in every aspect ratio so your launch shows up consistently everywhere. Pair it with a SaaS explainer for the product page and 3D product animation for hardware reveals.
Timed to your go-to-market
We work to your launch date, with a schedule that guarantees delivery before you go live — including teaser cuts you can drip in the run-up.
“A launch video isn’t a description — it’s a moment. The first three seconds decide whether anyone cares.”— Syed Bilal Ali (Bill), Founder & Creative Director
By the numbers. ExplainerCue has produced 3,100+ videos across 30+ industries for clients in 15+ countries, backed by 680+ verified five-star reviews.
How it works
Our six-stage process
01
Brief
Goals & assets02
Script
We write it03
Storyboard
Visual layout04
Animation
Production05
Revisions
Until it’s right06
Delivery
All formats FAQ
Frequently asked questions
How much does a product launch video cost?
Transparent pricing from $1,000 (30s), $2,000 (60s) and $3,000 (90s), scaling with animation style and number of cut-downs.
How long should a product launch video be?
30–90 seconds for the main video, with shorter 6–15 second teasers for ads and social. We plan the set of cuts up front.
Can you deliver before our launch date?
Yes — we schedule backwards from your go-to-market date and build in teaser deliverables for the run-up.
What styles work best for launches?
Fast-paced 2D, 3D product reveals for hardware, or blended styles. We match the style to your product and audience.
Do you provide social cut-downs?
Yes — we deliver the master plus ad and social versions in every aspect ratio.
Ready to get started?
Tell us about your project and we’ll recommend the right approach — free consultation, no commitment.
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