AI explainer videos are videos generated largely by software — script, voice, visuals and edit — instead of by a human production team. They are fast and cheap, and they are genuinely good enough for internal updates, first drafts and disposable social content. They are not yet good enough for the video sitting on your […]

Asynchronous video is video that is recorded once and watched later, on the viewer’s own schedule — as opposed to synchronous (live) video like a video call. It powers everything from a recorded onboarding lesson to a “send this instead of a meeting” screen recording. Its advantage is simple: it removes the need for everyone […]

Mobile app videos are short videos made to drive app installs, activation, and retention — spanning app-store preview videos, promo videos, in-app demos, and onboarding clips. Each type has a different job and a different set of rules (especially the app stores’ strict specs). This guide breaks down every type, where it works, its technical […]