The explainer video production process runs through six stages — brief, script, storyboard, animation, revisions, and delivery — and typically takes two to four weeks for a 2D video. Knowing what happens at each stage, and what you approve before the next begins, is the single best way to avoid the delays and surprise costs […]

Product explainer videos are short animated or live-action videos that make a specific product instantly clear — what it is, the problem it solves, and why it is better than the alternative. Unlike a broad brand video, a product explainer stays tightly focused on one product and one core value, which is why it works […]

A product demo video shows your product actually working — real or animated UI, screens, clicks, and workflows — to help a buyer evaluate it. Unlike an explainer video, which sells the outcome in a short story, a demo shows the product itself, and is aimed at buyers who are already further along in their […]

The ideal explainer video length is 60 to 90 seconds for most homepage and marketing use. As a rule of thumb, script about 150 spoken words per minute, so a 90-second video runs roughly 225 words. Ads and social cuts work best at 15–30 seconds, while onboarding and demo videos can justifiably run longer. Length […]

An explainer video is a short video — usually 60 to 90 seconds — that explains what a product does, who it is for, and why it matters, using animation or live action to make a complex idea simple enough to grasp on the first watch. Most B2B explainer videos are animated, run 60–90 seconds, […]