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What is an explainer video and why your business needs it?

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1. Introduction to Explainer Videos

Have you ever seen a TV commercial or website and wanted to know more about it? Well, explainer videos are a new way to reach the audience with your content by going through your whole business idea and company history in just a two-minute long video. You can use this video for marketing purposes as well as to really educate potential customers about what your product does. What is an explainer video (Complete Guide) This article is intended for entrepreneurs who need some explanation on how to make an explainer video?

1.1 What’s an Explainer Video?

What is an explainer video (Complete Guide)

An explainer video is a short online video used to explain your product or service. These videos are usually animated and can be both fun and informative. Explainer videos are also an excellent way to build trust with potential customers.

When done right, an explainer video can be a powerful marketing tool that can help you sell your product or service. But what makes a great explainer video? And how do you create one? In this blog post, we’ll answer those questions and more.

1.2 Benefits of Explainer Videos

Explainer videos are a great way to engage your audience and communicate your message in a concise and effective manner. Explainer videos have the following benefits:

  • They can be used to clearly communicate your message and help people understand your product or service.
  • They can help build trust with your audience by showing them that you are an expert in your field.
  • They can be a powerful marketing tool, helping you to promote your product or service in a creative and engaging way.
  • They can be used to increase conversions by providing potential customers with the information they need to make a purchase decision.
  • They can be an effective way to educate your audience about your product or service, staff, company culture, or industry.

1.3 Grabs Audience Attention

It’s no secret that the first few seconds of any video are crucial in determining whether or not viewers will stick around for the rest. An explainer video is no different. In fact, given the short attention spans of many viewers today, it’s even more important to make sure your explainer video grabs viewers’ attention from the very beginning.

While there are a number of ways to do this, one of the most effective is to start with a strong and impactful visual. This could be anything from an arresting image to an eye-catching animation. Whatever it is, it should be something that instantly draws viewers in and makes them want to know more about what they’re watching.

Once you have their attention, you then need to quickly deliver on the promise of what your video is offering. Whether it’s providing information on a new product or service, explaining how to do something, or simply entertainment, make sure you tell viewers what they can expect from your video right away. If you don’t, there’s a good chance they’ll click away before they even get to the good stuff.

1.4 Increase Web Traffic SEO

To increase web traffic, SEO must be considered when creating and marketing an explainer video. By optimizing your video for search engines, you can ensure that your target audience will see your video in the search results.

When creating your explainer video, be sure to include relevant keywords in the title and description. This will help search engines index your video and make it more likely to appear in the search results for those keywords. In addition, promote your video on social media and other websites to generate backlinks. The more backlinks you have, the higher your video will rank in the search results.

Following these tips will help you create an effective explainer video that will reach your target audience and increase web traffic to your website or blog.

1.5 Higher chance of going viral

While traditional marketing methods like print ads and commercials are still used by businesses, more and more companies are turning to explainer videos to get their message across. And it’s no wonder why – explainer videos are much more engaging than other types of content, and they have a higher chance of going viral.

2. What kinds of explainer videos are there?

What is an explainer video (Complete Guide)

Do you have an idea for a business, but feel like you’re unsure about the best way to present it? That’s where an explainer video could help! Use the following info to find out more about this video genre and why explainer videos are good for any company.

Various types of explainer videos exist, each with its own distinct style and purpose. Among the most popular types are:

2.1 Animated Explainer Video

Animated explainer videos are becoming increasingly popular, as they offer a creative and engaging way to communicate complex information. There are a variety of different types of animated explainer videos, each with its own unique style and approach. The following are some of the most popular types:

2.2 2D Animated Explainer Videos

These videos make use of traditional animation techniques to create a delightful and engaging experience for viewers. 2D animations are often used to tell stories or convey messages in a fun and memorable way.

As the name suggests, these videos use 2D animation to bring characters and stories to life. 2D animated explainer videos are often used to communicate brand messages or product features in an engaging and visually appealing way.

2.3 Whiteboard Animation Videos

As the name suggests, whiteboard animation videos make use of whiteboards (or sometimes chalkboards) as their canvas. This type of video is often used to simplify complex concepts or ideas, as the visuals help to break down information into manageable chunks.

These types of videos feature a hand-drawn or computer-animated sketched look, and are often used to break down complex concepts in a simple and engaging way.

2.4 Motion Graphics Videos

Motion graphics videos combine graphic design with animation to create an eye-catching and impactful visual experience. This type of video is often used for product demonstrations or short commercials, as it can effectively communicate data and information in an attention-grabbing way.

2.5 Live-Action Explainer Videos

Live-action explainer videos generally feature real people (as opposed to animation) and are often used to give viewers a behind-the-scenes look at a company or product. This type of video can be particularly effective in building trust and credibility with potential customers.

Live-action explainer videos combine real footage with on-screen text, graphics, and narration to deliver a message or tell a story. These types of videos can be highly effective at capturing attention and conveying information in an engaging way.

2.6 Stop Motion Animation Videos

Stop-motion animation videos involve taking a series of still images and stringing them together to create the illusion of movement. This type of video is often used for product demonstrations or explainer videos that need to communicate a lot of information in a short amount of time.

2.7 Screencast Explainer Videos

Screencast explainer videos involve recording your screen as you narrate over it, providing viewers with a step-by-step explanation of something (such as how to use a particular software program). These types of videos are often used to provide instructions or demonstrations.

2.8 Traditional Animation

Traditional animation is a technique in which each frame of a hand-drawn image is slightly different from the one before it. This gives the illusion of movement when the frames are played back in succession. Traditional animation is also known as cel animation or hand-drawn animation.

2.9 Isometric Animation

Isometric animation is a type of 3D animation where objects are represented in 2D while still giving the illusion of depth. This technique is often used for characters or objects that need to be shown in a three-dimensional space, but without the use of expensive 3D rendering software. Isometric animation can be used to create a wide variety of animations, including those with movement, and can be easily added to websites and other digital media.

2.10 Kinetic Typography Animation

A kinetic typography animation is a form of animation that combines moving text with music or other audio to create a video that is both informative and visually appealing. This type of animation is often used in explainer videos, as it can help to break down complex information into bite-sized chunks that are easy for viewers to understand.

3. Which type of explainer video is right for my company?

What is an explainer video (Complete Guide)

There are many types of explainer videos, each with its own strengths and weaknesses. Depending on your company’s needs, you may want to consider one of the following types of explainer videos:

3.1 Live action

These videos are simple, straightforward, and easy to understand. They’re ideal for companies that want to explain a complex concept in a short amount of time.

3.2 Whiteboard animation

These videos are more visually appealing than whiteboard animations and can be used to communicate more complicated messages. They’re great for companies that want to make a big impression.

3.3 Motion graphics

These videos feature real people and can be used to tell stories or show off products in use. They’re perfect for companies that want to connect with their audience on a personal level.

Various types of explainer videos exist, each with its own unique benefits. To determine which type of explainer video is right for your company, consider your budget, your target audience, and the message you want to communicate.

An animation is a great option for companies on a tight budget. Animated explainer videos can be highly effective in communicating complex ideas and are often more engaging than live-action videos.

If you have a bigger budget, live-action videos are a great option. These videos allow you to showcase your products or services in a real-world setting, which can help build trust with your target audience.

No matter which type of explainer video you choose, be sure to keep your message clear and concise. Focus on communicating one key idea or call to action, and make sure that your video is engaging from start to finish.

What is an explainer video (Complete Guide)

There are many reasons why explainer videos are so popular. For one, they are an incredibly effective way to communicate a message to your audience. When done well, explainer videos can be extremely engaging and informative, providing viewers with a clear understanding of your product or service.

Additionally, explainer videos are easy to share and can reach a large audience quickly and easily. With the advent of social media, explainer videos have become even more popular, as they can be shared across multiple platforms effortlessly. Finally, explainer videos tend to be fairly short, making them ideal for audiences with shorter attention spans.

5. Do you think explainer videos are effective?

What is an explainer video (Complete Guide)

Yes, I believe that explainer videos can be extremely effective when executed properly. As I mentioned before, explainer videos are an excellent way to communicate a message to your audience in a clear and concise manner. Additionally, they are easy to share and can reach a large audience quickly and easily. Finally, explainer videos tend to be fairly short, making them ideal for audiences with shorter attention spans.

6. How To Make an Effective Explainer Video in 2023

What is an explainer video (Complete Guide)

If you’re thinking of creating an explainer video for your business, here are some things to keep in mind:

First, you need to determine what your video is going to be about. What is the main message you want to get across? Once you know this, you can start brainstorming ideas for the video.

Next, you need to create a script. This is where you will flesh out your ideas and decide what images and footage you will need. If you’re not a strong writer, it may be helpful to hire someone to help with this step.

Once the script is complete, it’s time to start production. This includes filming the actual video as well as any animations or graphics that will be used. If you’re not familiar with video production, it may be helpful to hire a professional company to do this for you.

Finally, once the video is complete, you need to promote it! Make sure to post it on social media and your website, and send it out in e-newsletters. You can also paid advertising on platforms like YouTube or Facebook.

7. How Much Does An Explainer Video Cost?

Explainer videos are becoming the go-to marketing strategy for online marketers – and for good reason. When done well, these videos can increase customer conversion rates, improve SEO rankings and provide priceless branding opportunities when other companies start referencing your video on their blog posts or website copy. Exactly how much does it cost to create an explainer video? You’ll find out if you read this article!

7.1 Video Production Companies — Between $8,000 and $50,000

When it comes to finding a video production company that falls within your budget, there are a few things you’ll want to keep in mind. First, determine what your budget is and then look for companies that fit within that range. Secondly, take into account the quality of the company’s work and reviews from past clients. Lastly, be sure to get a quote from the company before making any final decisions.

There are a number of great video production companies out there that fall between $8,000 and $50,000. Some of our favorites include VIDEOGOAT, Brazen Animation, and Oddball Animation. All of these companies have a great track record when it comes to producing high-quality explainer videos.

7.2 Small-Size Video Companies — Between $3,000 and $8,000

There are a variety of small-size video companies that fit between the $3,000 and $8,000 price range. These companies typically have a smaller team of artists and writers, but they can still produce high-quality videos.

Some of the small-size video companies that may be a good fit for your budget include:

  1. Blue Sky Filmmakers: Blue Sky Filmmakers is a Los Angeles-based company that offers affordable packages for explainer videos starting at $3,500.They have a team of professional animators, voice artists, and scriptwriters who will work with you to create a custom video that meets your needs and budget.
  2. Danson Media Group: Danson Media Group is based in New York and offers affordable pricing for their explainer videos starting at $4,500. They have a team of experienced professionals who will work with you to create a high-quality video that meets your specific needs and budget.
  3. Imaginationeering Studios: Imaginationeering Studios is located in Orange County, California.

7.3 Freelancers — Between $1,000 and $3,000

There are a lot of factors that can affect the cost of an explainer video, but in general, you can expect to pay between $1,000 and $3,000 for a quality video from a freelance animator or studio. This price range covers both 2D and 3D animation styles, so you can choose the look that best fits your project.

If you’re working with a smaller budget, you may be able to find a freelancer who is willing to work for less. However, it’s important to remember that you get what you pay for. A lower-priced video may not have the same production value or be as effective as one that costs more.

When deciding how much to spend on your explainer video, think about your target audience and what kind of message you want to communicate. A high-quality video will help you make a strong impression and leave a lasting impression on your viewers.

7.4 Templates — Between $50 and $500

There are a lot of variables that go into the cost of an explainer video, but one of the biggest is whether or not you use a template. If you have a very specific vision for your video and want it to be completely unique, then you’ll probably need to hire a professional animator to create it from scratch.

However, if you’re open to using a template, you can find some great options online for between $50 and $500. The cost of customization will add to the overall price, but it’s still significantly cheaper than starting from scratch. Keep in mind that the quality of the template will also affect the final price, so be sure to do your research before making any decisions.

8. Conclusion

Assuming you now know what an explainer video is and why your business needs one, the next step is to determine which type of explainer video will best suit your needs. Various types of explainer videos exist, each with its own strengths and weaknesses. Do some research and decide which type of explainer video will be the best fit for your business. Then, start working on creating an amazing explainer video that will help your business reach new heights!

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